I’m not a huge fan of the over-monetization (and subsequently blurring lines between professionalism and amateurism) in college sports, but I guess if you can’t beat ’em, join ’em. WRAL Sports reporting on the lucrative new deal NC State signed with Adidas:
NC State’s deal with Adidas will pay $6.45 million annually in apparel and cash. It also includes alternate uniforms in football, men’s basketball, women’s basketball and baseball. That places them in the top five nationally in terms of straight-forward apparel deals — that have been reported.
Great recruiting tool, great investment back into the university (even if it really only goes to athletics). Bad bad future of amateur sports.