This is either a very cynical, last gasp attempt at relating to a younger crowd or a slam dunk:
Considering Cracker Barrel is a chain that has long represented the antithesis of youth culture, with its front-porch rocking chairs and old-timey feel, this restaurant is going in a totally new direction. Instead of opening off an interstate exit, Holler & Dash is moving into Homewood’s pedestrian-friendly downtown. The space’s interior is obviously directed at the coveted millennial demographic with a number of hot design elements found in many of today’s trendy eateries. There’s plenty of exposed brick, industrial lighting, and detail on the ceiling.
Evidence that it might end up being more of the latter – Cracker Barrel tapped rising star chef Brandon Frohne, formerly of Nashville’s Mason’s, to be the new venture’s directory of culinary. Color me intrigued.