TIDNTKIL

The Band

Perhaps bouyed by what I wanted out of it, I have to admit the Apple Watch wasn’t quite what I expected. I was in the camp that guessed/hoped/wanted Apple’s wearable to be more fitness band than watch. Even with the flood of smart watches hitting the market in the last year or so, I figured all of the signs were pointing toward something different from Apple — Nike dropping their Fuelband hardware, the limitations of battery technology, and the relative commercial disappointment of the existing wearables. But Apple pressed on with their vision, concentrating their wearable strategy on fashion rather than utility (though I expect there will still be plenty of utility … eventually) while simultaneously hewing to the popular convention of why such a device exists. Or, maybe not.

But my hopes are not yet dashed, for there is an unlikely hero waiting in the wings. To my surprise, Microsoft of all companies, released the device of my dreams (almost). The Microsoft Band is Redmond’s take on a fitness tracker, that seemingly takes the under-ambitious do-what-you-can-do-well-and-iterate-later approach that often characterizes Cupertino’s take on such devices. The Microsoft Band is not a bug the crap out of you wrist notifier, but instead that quantifiable-self stenographer in the background, recording your every move (and non-move).

For the past few years, I feel like I’ve been shedding my Microsoft skin, abandoning the 90s dominant Windows platform for the trendy Apple platform. I’m not alone in thinking that there have been a few missteps in Redmond, but in the immortal words of Harry Dunne I say this to you, Microsoft: “Just when I thought you couldn’t possibly be any dumber, you go and do something like this… and totally redeem yourself!”

Photo Credit: Microsoft

Quoted

Centuries

“What was interesting is that it took centuries to find the wrist and then it didn’t go anywhere else. I would argue the wrist is the right place for the technology.”

Short Cuts

A Watchful, Thoughtful Eye

It’s no surprise to me that John Gruber has the most thoughtful take I’ve read so far on the recently announced Apple Watch (or Watch, if you’re scoring at home). Prepare yourself for insightful, and perhaps shocking, speculation on pricing,

I think Apple Watch prices are going to be shockingly high — gasp-inducingly, get-me-to-the-fainting-couch high — from the perspective of the tech industry. But at the same time, there is room for them to be disruptively low from the perspective of the traditional watch and jewelry world. There’s a massive pricing umbrella in the luxury watch world, and Apple is aiming to take advantage of it.

… and measured, careful consideration on unannounced functionality:

With Apple Watch, I think we’re only going to realize just how big a breakthrough it is after Apple fully unveils its computational power and the depth and complexity of WatchKit. And if I’m wrong, and Apple Watch’s computational hardware is in fact only slightly ahead of existing smartwatches, and that WatchKit is really just a glorified notification display system for iPhone apps, then Apple is in deep trouble.

Spoiler alert, Gruber doesn’t think Apple is in deep trouble and nor do I.