I don’t love everything about the DTR renaissance (and the associated somewhat misappropriated faux-activism that goes along with it), but I do love that there are efforts underway to blend old and new.

Her competitive advantage boils down to three unique elements: an in-store handyman, $5 delivery by scooter and listening to what her customers want to see in stock.

“People need to have a key cut, buy nuts and bolts, to fix a leak in a pipe over at the restaurant down the street,” Murray said. She talks to customers and downtown businesses, genuinely interested in what they need to buy in an approach that feels much more like helping people than a business venture.

Great story, I hope it works.