It’s no surprise to me that John Gruber has the most thoughtful take I’ve read so far on the recently announced Apple Watch (or Watch, if you’re scoring at home). Prepare yourself for insightful, and perhaps shocking, speculation on pricing,

I think Apple Watch prices are going to be shockingly high — gasp-inducingly, get-me-to-the-fainting-couch high — from the perspective of the tech industry. But at the same time, there is room for them to be disruptively low from the perspective of the traditional watch and jewelry world. There’s a massive pricing umbrella in the luxury watch world, and Apple is aiming to take advantage of it.

… and measured, careful consideration on unannounced functionality:

With Apple Watch, I think we’re only going to realize just how big a breakthrough it is after Apple fully unveils its computational power and the depth and complexity of WatchKit. And if I’m wrong, and Apple Watch’s computational hardware is in fact only slightly ahead of existing smartwatches, and that WatchKit is really just a glorified notification display system for iPhone apps, then Apple is in deep trouble.

Spoiler alert, Gruber doesn’t think Apple is in deep trouble and nor do I.